Write More Effective Ads

What is advertising?

Is it something to be considered as a work of appeal or art? Is it clever mottos or entertaining prose? Is it craftsmanship to be evaluated for an award or acknowledgment?

It’s none of the above.

Advertising is salesmanship increased.

Nothing more.

And marketing copy, or copywriting, is salesmanship in print.

The function of a copywriter’s task is to sell. Period.

The selling is accomplished by persuasion with the composed word, just like a tv industrial sells (if done correctly) by encouraging with visuals and audio.

As Claude Hopkins wrote in his timeless classic, Scientific Advertising:

” To appropriately understand advertising or to find out even its rudiments one should start with the right conception. Hence every marketing concern need to be addressed by the salesperson’s requirements.

” Let us emphasize that point. The only function of marketing is to make sales. It is lucrative or unprofitable according to its real sales.

” It is not for basic result. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its expense and result. Accept no excuses which good salespersons do not make. Then you will not go far incorrect.

Advertising is increased salesmanship. It might appeal to thousands while the salesman talks to one. Every ad needs to be a super-salesman.


” A salesperson’s mistake might cost little. A marketer’s mistake might cost a thousand times that much. Be more mindful, more exacting, therefore. An average salesman might impact a little part of your trade. Mediocre advertising impacts all your trade.”

When they were written nearly one hundred years earlier, these points are as true today as they were!

The objective then ends up being: how can we make our marketing as efficient as possible.

The answer is to test. Test once again. Then evaluate some more.

If ad “A” gets a 2 percent response rate, and ad “B” receives three percent, then we can deduce that ad “B” will continue to outshine advertisement “A” on a bigger scale.

Checking requires time, however, and can be costly if not kept in check. It’s ideal to start with some proven checked known concepts and work from there.

If screening has shown for decades or more that targeted marketing considerably outshines untargeted advertising (and it does), then we can begin with that presumption and go from there.

If we understand based on test results that crafting an advertisement that speaks straight to a specific performs much better than addressing the masses (again, it does), then it makes little sense to begin testing with the presumption that it does not. This prevails sense.

It stands to factor that knowing some fundamental rules or techniques about writing reliable copy is in order. Test outcomes will constantly surpass everything, however it’s better to have a starting point before you test.

So this starting point is the essence of this book.

The ten tips expressed here have been generally time-tested and known to be efficient.

However I cannot stress enough that when utilizing these strategies, you need to constantly evaluate them prior to presenting a large (and pricey) project.

Sometimes a little tweak here or there is all that is needed to increase response rates considerably.

” To effectively understand advertising or to find out even its aspects one must start with the right conception. Advertising is salesmanship. Thus every marketing question ought to be answered by the salesperson’s requirements.

The only purpose of marketing is to make sales. Marketing is increased salesmanship.

Everybody Should Know These Great Email Marketing Ideas

Marketing your business is a big job. You need to have techniques and methods that allow you to target your customers and clients in a way that fires them up for what you have to offer. Email marketing can be an excellent tool for your marketing strategy if you know how to use it. Here are some good tips to get you going.

Consider using a template that allows for each recipient to receive a personalized message in the greeting. People respond more favorably to emails that address them personally, and are less likely to reject the message. This personalization is simple to accomplish, and will grow a greater relationship with your customers.

Insert a link to your subscription form into your marketing newsletters. That way, if your customers forward marketing emails to their friends, their friends can easily subscribe to your list too. Using this strategy makes it easy for you to build a large list of potential customers who have agreed to receive your marketing emails.

The beginning and conclusion of your marketing email should include a call to action for your customers. Be clear about what you want your customer to do, and include at least two obvious links to your site. Use clear suggestions that direct your customers to the offer your email is promoting.

Know your audience and be focused. Encourage your subscribers to invite their friends to join your list too. At the end of every email, provide a “subscribe” button and a “share” button so readers can pass along your information to friends. Your email base can really grow this way.

Ask your customers for feedback on your emails. Since your customers are the most important part of your campaign, it is important to know if they are pleased with the emails they receive from you. You could ask them to fill out a short survey with a few questions on what they like and what they dislike.

While online promotion is essential, don’t overlook the opportunity to promote your mailing list offline. To build both new subscribers and potential clients, look for any opportunity possible to get the word out. Some great opportunities to build your business can be found at networking events, trade shows, conferences and local gatherings.

An email marketing campaign needs a design and testing phase, just like anything else. Plan on putting in time making sure that your messages get past all techniques used for fighting spam, from content filters to image blocking and java-script suppression. You can send out a million messages blindly and not ever know if they are even seen.

Post a version of your newsletter with graphics and animation on your website. Then send your email list a plain text version of the newsletter with a link to the web version. This keeps your emails simple enough to stop them from being diverted to the spam folder as well as encouraging your customers to visit your website.

Email marketing can be a great opportunity to reach your clients and customers. If you implement the tips that this article has given you, you are likely to notice that your target market is more satisfied. Use the tips here to create a solid email marketing plan that ultimately raises your profits.

Did you know 8 SEO Tips to Optimize Your WordPress Website

It’s true – you can set up a WordPress site in a matter of hours, but optimizing them for SEO will require much more time. WordPress provides decent SEO support or even an advanced one to say so, especially if you consider its latest versions. Decent, however, requires still a bit of work to become excellent, since SEO efforts are not limited to the blatant keyword entering and low-quality link building. The last decade made SEO much more important than it was originally planned, and it is very likely that the evolution is going to continue.

seo optimization
SERP (search engine results page) rankings are where we’re supposed to get, and we should get there as fast as possible.

But let’s make one point clear first:
Whatever we do, SEO optimization takes time. There is no loophole, shortcut, corner, or back alleys to push your way sooner.

The good news, however, is that WordPress SEO’s best practices are not difficult to implement, and they are becoming more and more friendly and simpler to use.

Are you ready to discover them?

1. Responsive themes

Responsive-Retina-Exposure
Responsive websites are Google’s favorites when it comes to mobile devices. The better user experience is, the higher the website will rate, and the best thing about mobile responsiveness is that their same layer usually fit other devices as well.

Therefore, switching to a responsive theme is the number one priority for optimizing SEO on any WordPress blog. Our shop offers a wide range of solutions!

2. Regularly updated content

The blogs that have priority in Google’s SERPs are those where posts are regularly published and updated, an innovation that came after the Caffeine Update and turned out to be a leading practice in time-conscious searching.

For instance, posting 5 posts per week, and then nothing in the following days is worse than posting fewer articles with a consistent tempo. What search engines like the most is fresh content, and it usually has nothing to do with the topic or the respective elements. All it takes is to use original text, and you’ll soon get your edge in every SERP.

3. Putting main keywords in the first-100 keywords area

keywords
What matters the most to Google are the initial few paragraphs of your post, and the provider will examine them in order to index your page. There are two ways to benefit from this fact:

– To use the paragraphs for descriptive purposes, and let users know what the post contains. In such case, use keywords you planned to use in the entire points, as it is per point 17.

– To use them to link the post to other relevant posts.

Permalink stands for the structure your URL is going to produce after the page/post has been published. WordPress usually takes care of the issue with default settings, but you should change that.

The reason is that default permalinks look messy and tell nothing about the content of the post, and the same way users are not able to guess what they’re seeing, Google will surpass the post and it won’t use it on its engine.

Luckily, using pretty permalinks is not difficult at all: you just have to choose the preferred permalink structure, ideally a fancy, user-friendly phrase that will intrigue viewers.

Still, be careful while doing it, because you can easily mess up and use the same permalink that has already been taken by another page. If you have a website that is running for a long time, changing the permalink can cause other links breaking, and will mess up its functionality before anything is actually changed.

5. Limited URL lengths

Long post titles are acceptable, but long URLs are not. That’s why URLs are often shorter versions of the title, unlike 15 words-long ones that can cause two serious problems.

It is well known that Google and similar search engines avoid long URLs, so you may be losing your good SERP position before you even have a position. What search engines would prefer are short and descriptive URLs.

Secondly, the focus of search engine is always on what the user wants or expects, and they try to examine whether a website is providing a solid user experience. Knowing that long URLs can be tricky for end users too, the engine will likely skip your long URL posts, just as the user would do.

6. Optimized imagery

image optimization
You may not know this, but post images are supposed to be optimized too. In fact, optimizing them is much simpler than optimizing the post itself.

To be clearer, you should use prescribed areas to add photo details before you attach it, such as titles, captions, alt, and description.

What matters the most to you as a publisher is the Alt area, since crawling bots won’t see the photos the same way humans do. What they are looking for is your alt text, so make sure you include something genuinely relevant for the image and the post. A valid HTML will also require alt tags, so handle them carefully.

While doing it, take care of size too. Avoid too large photos, as 2,000 pixels wide ones won’t fit in the 600 pixels space you have available for the purpose. In case they are too large, resize them, or choose smaller ones instead. Remember that large photos increase loading times, so unless they are really necessary, prevent them from increasing your bounce rate.

backlink refferal link building website seo search engine optimization vector

a. Linking a post to the same website

The so-called interlinking posts connect the content on your website, and you should try to use them wherever possible. Obviously, you should do that in a natural way without compromising the quality of the text, and only with the intention to send users to a page that is related and relevant to them.

Don’t just link posts to link them, because that doesn’t motivate users to visit the page you’re suggesting. The experience won’t improve that way, and the practice won’t help your SEO. See how you can improve the linking structure on your website.

b. Linking a post to a higher authority website

Outbound links are equally important as inbound ones, since choosing well-rated websites guarantees that you will provide excellent content and add value to your service, and Google will know how to appreciate this. Overall, make sure you’re choosing a high-quality platform, and avoid spammy sites that can damage your reputation.

8. The importance of anchor text

It doesn’t mean you’re making a mistake when creating keyword-targeting links, but you shouldn’t do it too often (especially not with the same set of keywords). Google examines the way you’re using your anchor text, and it scans it for potential abuses, but there is a way to turn this practice and make it work to your advantage. Before you do whatever, read more on Anchor text, and see how and why it can be used.

Finally, link relevancy matters a lot to Google, so avoid links that don’t match the content or can’t be of any use to your audience. As good as you think they are, exclude them from your posts.


This content is originally posted at https://themefuse.com/seo-tips-optimize-wordpress-website/